San Jose Mercury News
Social Media Manager
Social Media Manager
The Mercury News is passionate about serving readers in Silicon Valley and its global technology community, reporting and writing accurately and fairly, shining a light on injustice and defending the public’s right to know.
What I did:
- Trained SJMN Features reporters and editors on how to use social media effectively to engage with readers and promote their work.
- Promoted SJMN editorial content on Facebook and Twitter.
- Monitored social media daily for relevant conversations and delivered analytics reports using Parse.ly, Google Analytics, Chartbeat, and HootSuite.
- Trained SJMN Features reporters and editors on how to use social media effectively to engage with readers and promote their work.
- Promoted SJMN editorial content on Facebook and Twitter.
- Monitored social media daily for relevant conversations and delivered analytics reports using Parse.ly, Google Analytics, Chartbeat, and HootSuite.
BayArea.com
Social Media Manager
Bayarea.com is a digital lifestyle brand that provides insight into the most intriguing and unconventional food, drink, travel, entertainment, events and other lifestyle options that this area has to offer. The content engages a younger demographic with informative, fun and share-worthy experiences.
What I did:
- Produced and curated all social media content.
- Responsible for all components of performance marketing on Facebook (testing, optimization, reporting and budget).
- Spearheaded paid strategy for Facebook to drive performance.
- Grew social audience 135%.
- Increased social referral traffic to website by 76.2%.
Social Media Manager
Bayarea.com is a digital lifestyle brand that provides insight into the most intriguing and unconventional food, drink, travel, entertainment, events and other lifestyle options that this area has to offer. The content engages a younger demographic with informative, fun and share-worthy experiences.
What I did:
- Produced and curated all social media content.
- Responsible for all components of performance marketing on Facebook (testing, optimization, reporting and budget).
- Spearheaded paid strategy for Facebook to drive performance.
- Grew social audience 135%.
- Increased social referral traffic to website by 76.2%.
East Bay Times
Social Media Manager
East Bay Times is a daily newspaper with a full range of state, national, international and sports news serving the San Francisco East Bay area.
What I did:
- Trained EBT Features reporters and editors on how to use social media effectively to engage with readers and promote their work.
- Promoted EBT editorial content on Facebook and Twitter.
- Monitored social media daily for relevant conversations and delivered analytics reports using Parse.ly, Chartbeat, and HootSuite.
Social Media Manager
East Bay Times is a daily newspaper with a full range of state, national, international and sports news serving the San Francisco East Bay area.
What I did:
- Trained EBT Features reporters and editors on how to use social media effectively to engage with readers and promote their work.
- Promoted EBT editorial content on Facebook and Twitter.
- Monitored social media daily for relevant conversations and delivered analytics reports using Parse.ly, Chartbeat, and HootSuite.
Nordic Naturals
Social Media Manager
Nordic Naturals is committed to delivering the world’s safest, most effective nutrients essential to health. Trusted by medical professionals, health researchers, and consumers alike, Nordic Naturals omega oils consistently receive the highest industry recognition.
What I did:
- Implemented and managed the brands’ strategies across current and emerging social media communities.
- Worked cross-functionally within the organization to grow the online presence of the retail, medical, educational, and international divisions of the company.
- Created shareworthy content to promote the health-benefits of omega-3s while staying DSHEA compliant under FDA regulations.
Social Media Manager
Nordic Naturals is committed to delivering the world’s safest, most effective nutrients essential to health. Trusted by medical professionals, health researchers, and consumers alike, Nordic Naturals omega oils consistently receive the highest industry recognition.
What I did:
- Implemented and managed the brands’ strategies across current and emerging social media communities.
- Worked cross-functionally within the organization to grow the online presence of the retail, medical, educational, and international divisions of the company.
- Created shareworthy content to promote the health-benefits of omega-3s while staying DSHEA compliant under FDA regulations.