Lee DeGraw
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West Valley Precision

With over 30 years of precision manufacturing experience and the most advanced machine tool technology, we are the premier machining company in the Bay Area.  
My role: Creative Producer x Copywriter 
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What I did: 
- Website copy
- Project management 

- Worked closely with client from initiation phase through closeout phase
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My process:

- Worked with Good Knife Design Studio and client to define expectations, project scope, and identify key deliverables
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- Created a detailed timeline outlining project tasks, roles, and timeframes
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- Research phase:
  • ​Competitor analysis
  • Web questionnaire to establish goals of the website, current issues, etc.
  • Define users and/or target customers.
  • In-person meeting with client and stakeholders 
  • ​Create user personas
- Audit:
  • Dig through current website and define the problems, sticking points, and places in need of improvement
- Wireframes:
  • Outline the flow of information
  • Visualize copy layout and focus on clarity in messaging ​
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- Three iterations with client before copy was finalized
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- Final homepage approved
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