My role: Creative Producer x Copywriter What I did: - Website copy - Project management - Worked closely with client from initiation phase through closeout phase
My process:
- Worked with Good Knife Design Studio and client to define expectations, project scope, and identify key deliverables
- Created a detailed timeline outlining project tasks, roles, and timeframes
- Research phase:
Competitor analysis
Web questionnaire to establish goals of the website, current issues, etc.
Define users and/or target customers.
In-person meeting with client and stakeholders
Create user personas
- Audit:
Dig through current website and define the problems, sticking points, and places in need of improvement
- Wireframes:
Outline the flow of information
Visualize copy layout and focus on clarity in messaging
- Three iterations with client before copy was finalized