My role: Creative Producer x Copywriter 
​
What I did: 
- Website copy
- Project management 
- Worked closely with client from initiation phase through closeout phase
​

My process:

- Worked with Good Knife Design Studio and client to define expectations, project scope, and identify key deliverables

- Created a detailed timeline outlining project tasks, roles, and timeframes

- Research phase:

• ​Competitor analysis
• Web questionnaire to establish goals of the website, current issues, etc.
• Define users and/or target customers.
• In-person meeting with client and stakeholders 
• ​Create user personas

- Audit:

• Dig through current website and define the problems, sticking points, and places in need of improvement

- Wireframes:

• Outline the flow of information
• Visualize copy layout and focus on clarity in messaging ​

- Three iterations with client before copy was finalized

- Final homepage approved

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